Meghan Markle's Blog, The Tig, Is Cleverly Named: Branding Expert

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Meghan Markle's Blog, The Tig, Is Cleverly Named: Branding Expert
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Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of InStyle, Cosmopolitan, Bustle and Shape. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.

As these rumors circulate, one branding expert has commented on the website's name, which he says is a great one in terms of setting the Duchess of Sussex up for success .

"The name is short, memorable, and has a unique spelling, which can make it stand out in a crowded market," David Olusegun told"Additionally, the name has a personal connection to Meghan, as it was inspired by her favorite wine, Tignanello. This personal connection can help create a deeper emotional connection between the brand and its audience.""It's important to note that the name alone does not determine the success of a brand," he continued.

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