Meet Unimatic, the Buzzy Watch Brand MoMA, NASA, Spongebob and More Have Collaborated With

Unimatic is the buzzy watch brand boasting MoMA, NASA, Spongebob, Nigel Cabourn, Undefeated and more collabs.

at his flagships in the U.S. Snyder has curated his network of stores into emporiums offering his namesake collections, luxe outdoorsy gear of the Woolrich Black Label line he designs, and a roster of other brands’ items to provide a lifestyle assortment.“I first learned about Unimatic through a totally obsessive, watch-collecting friend a few years ago — not wildly unlike myself.

Hinged on what Moro describes as the “design synthesis of three decades of dive and sport watchmaking,” Unimatic’s watches are defined by a clean and distinctive aesthetic, almost minimal in their lack of decorative slants. “The first Colette cobranding has become the blueprint for Unimatic to open up our brand’s reach to different and broader audiences every time,” Moro explained.

“The eclectic mix of clients and collaborations proves that the product is spot-on…it’s the single thing we pour continued energy and resources into,” Moro explained.

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