'The winning designs are, above all, intuitive, modern and embody the future possibilities of fashion.'
When the International Woolmark Prize panel chose London’s Edward Crutchley and New York’s Nicole and Michael Colovos as winners for 2019, they picked two progressive, forward-thinking labels that exemplify their respective city’s style and embody the industry’s new approach to sustainability. The winning designs are, above all, intuitive, modern and embody the future possibilities of fashion.
“I started my brand when I was working at Louis Vuitton,” he explains a few days after the announcement, still in disbelief at having won an unprecedented two prizes. “We were doing really interesting things at Vuitton, but when you work for someone else you always have your own ideas that you want to push, but they don’t always work for whoever you’re working for.” Propelled by the advice and encouragement of then-creative director of menswear and his mentor Kim Jones, Edward took the plunge.
Since launching, the label has grown incrementally and holistically with each season, working throughout with a close-knit team of local manufacturers. “Almost all of the garments are made within a mile of north London. If someone ever wanted to know where a piece was made, or who it was made by, well I could probably get them the names of each person that has laid hands on that piece of clothing.
Mixing these classic techniques with a modern twist, and working with a global array of long-standing heritage manufacturers of fabrics — from Japan to Italy to his native Yorkshire — in an expeditiously fast cycle of fashion, Edward’s clothing is a tribute to craftsmanship and a reminder of the importance of investing, not simply buying. As for what the future holds, Edward isn’t quite sure yet. “I’ve still not really decided what I’m going to do with the prize money.
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