Meet the woman who is changing modern American bartending:
–a one-of-a-kind summer camp in Kentucky, where top bartenders from across the globe convene to talk shop and develop their skills., she has touched the lives of thousands of aspiring professionals; establishing careers, mentoring, shaping cocktail menus, and providing it all while avoiding undue commercial influence.
How and why did Lush Life Productions, which started as providing photography and videography content to bartenders, expand its mission to give bartenders the tools they need to succeed in their careers? Our core mission has not significantly changed, but some of our approaches have. For example, we now offer extensive health and wellness content each day during Portland Cocktail Week courtesy of The HealthTender, Amie Ward and Ketel One. Each morning, Ketel One provides a healthy breakfast and Amie will be offering classes focused on stretching and maintaining the bartender body. She also will be offering a class during our regular programming block.
Since bartenders do not have to pay to attend the educational component of Portland Cocktail Week, what is its business model? believe bartenders should never pay to be educated. When you charge for a ticket, you immediately throw up a barrier to entry that allows access to the wealthiest and furthest along in their careers and leaves behind younger and less financially stable people.
Transportation, Lodging: We provide transportation and several meals each day at Portland Cocktail Week, which takes pressure off of guests to pay out of pocket AND creates a safer environment for everyone. How do you come up with the academic curriculum each year? Who and what determines what will be taught?
Instead of allowing brands to sponsor specific classes, we offer the opportunity to sponsor entire programs and each Major does have a spirits sponsor supporting it. Along with the classroom sponsorship, they are given a large exhibition space and the opportunity to take their Students and Educators to dinner on the Monday night of our programming.
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