Meet the Vancouver-based Designer Crafting Looks for Canada's Drag Race Contestant Ilona Verley

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Meet the Vancouver-based Designer Crafting Looks for Canada's Drag Race Contestant Ilona Verley
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We caught up with EvanClayton to talk about his work with the drag community, the philosophy behind his eponymous brand, and where he finds inspiration.

In terms of your approach as a designer, are you interested in the traditional fashion model of doing runway shows and several seasons of collections a year? Or are you happy doing your own thing?

My business has always been a bit of an odd duck; I’ve never really fit into the wholesale market because of budget. I was doing so much custom work, that was really the driving monetary force behind my brand. I was doing runway shows because I love them, not because I felt like I had to. My runway shows are a kind of therapy for me; you can look at a specific show and you can see where my mindset was at the time I was creating that collection. I did a collection a few years ago where I wanted to focus on ready-to-wear for wholesale, and then have a few dramatic pieces at the end. What I learned from that show was that nobody cared about the wholesale pieces–only the fun pieces. That was kind of the nail in the coffin for me trying to fit into the fashion system.

I actually had a runway show planned that was going to happen last week but it obviously didn’t because of COVID; we’d been planning it since November, and then I had to pull the plug on it. I thought, do I show this in another format? Do I do a video? Do I just do a photoshoot? I’m just going to hold on to it until I can release it in a way I see fit, because I have a whole experience planned for it that extends a bit past the runway.

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