Which high-end pump is unbearably painful? How does buying a Birkin really work? Charles Gross has all the answers, and he isn't afraid to share them:
, spreading his knowledge of luxury fashion using a soft voice that borders on ASMR-level soothing. It's the perfect complement to his day job in luxury resale, a field he fell into after scoring a coveted Hermès Birkin on eBay for just $300. Yes, you read that correctly: $300.
"I was looking on eBay at handbags, very haphazardly, and I came across a listing for a Birkin that was $300. I didn't know much about Birkins, but I was like, 'Well, I need to click this listing and just see what this is all about,'" he says. "For $300, this Birkin had to be fake, but something really moved me to buy it. I tried to ask the seller a bunch of questions; they didn't really know anything about the bag they had.
After authentication, Gross sold the bag for $5,000, setting down the path that would lead him to the minor TikTok fame he's experiencing today. This introduced him to the Hermès fanbase and to the products themselves . He reached out to other resellers and did online research, slowly gaining clients and experience along the way. Now, he shares that knowledge with his TikTok followers.
Gross' online audience loves learning about everything from signature fragrances to designer basics. But by far, his most requested content involves the almost mythical French luxury house — not super surprising, given there's so much secrecy around the process of buying a Birkin.
"I love the products of Hermès and I love the artisans and some aspects of the company, but there are some aspects I don't like — and sometimes that's just the case, separating the product from some parts of the company," he says. "I'm always very honest on social media and very transparent, because my priority and my loyalty lies to my audience first, less so to advertisers. I'm not trying to become this brandable entity.
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