Everyone from the likes of university students and alcohol entrepreneurs, to Qatari playboys appear to be saddling up and splashing out the big bucks for a slice of the action.
Supercars, flash holidays and lavish homes have always been a mainstay in the lives of the super-rich, seeking to boast about their pampered lifestyles of luxury and excess.
'Come to Kensington Gardens on the Monday, buy a racehorse and by the Tuesday you will be in the parade ring at one of the world's most famous racecourses alongside members of the British royal family and other royal families, with your own racehorse in your colours,' declares auctioneer Henry Beeby.
While entrepreneurs like Neil Sands and his American father Con, have spent more than £1million on a horse The high-end auctions are staged at Perk Fields, part of the normally private Royal grounds of Kensington Palace, with last year's event seeing 11 horses sold for a whopping total of £3.8million.
But despite the huge sum spent on it, the Sands' equine investment failed to win, placing fourth - scuppering any hope the father and son duo had of entering the winners' enclosure. Cameron, a business student at Edinburgh's Heriot-Watt University, co-owns the horse with six other people as part of the 'Ramblers syndicate'.
Cameron , a business student at Edinburgh 's Heriot-Watt University, co-owns the horse with six other people as part of the 'Ramblers syndicate'. Cameron added he became addicted to watching horse racing during the coronavirus pandemic, and started to research the sport before investing his cash.
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