When isolation orders went into effect in March, the siblings were in talks with James on a project, but he came up with another plan: 'We could quarantine together.'
James accomplished all of this during a global pandemic when production was largely paused. The secret to his YouTube success? Turns out it’s not just one thing — it’s eight brothers.
Charles says the formation of the company happened organically as he and Jeff were working on documentaries in Brooklyn. They needed to source a crew for a project and wound up drafting their brothers, the bulk of whom were working in the family’s carpentry business and making YouTube content for fun. “We were trying to find people we liked working with,” he adds. “So we just built a crew at home.
“He said, ‘Hey, if you guys want to do this safely, we could quarantine together,'" recalls Charles of the plan that saw them stay at an Airbnb property near James' home and shuttle back and forth as a “self-contained unit.” For six months, they collaborated on the short-film series with each of the brothers focused on specific duties.
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