You know the staples of American preppy style: button-downs, khakis, and loafers. But what you might not know is that some of the best menswear brands hail from Scandinavia. If you're looking to add a touch of Scandinavian style to your wardrobe, start ...
spectrum. Among these are upgraded Ivy staples such as hand-rolled repp ties , merino-cashmere crewneck sweaters and oxford-cloth button-downs designed with a more relaxed fit and a generous, natural collar roll. Founder Mathias Berg says the label is influenced by its pan-Scandinavian heritage and relationships with manufacturing partners in Italy, where much of the clothing is made, as well as Ivy style’s “sporty, down-to-earth interpretation of the classics.
“A proper overcoat and a button-down shirt with a good collar roll. A classic American army-style sweatshirt. A sport coat crafted from English tweed. All of these items are classic, but fit perfectly into contemporary society,” he notes. In some ways, the Scandi-Ivy connection seems inevitable. If Ivy style’s original appeal was appearing elegant without making a fuss about it, and the new-prep approach is to appear elegant while making a great deal of fuss, the Scandi touch effortlessly brings things back to the basics.
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