Meet the redheads who HelmutLang's street-cast for its latest campaign:
Each year, thousands of people gather to paint Tilburg, a city in the Netherlands, red. But not everyone who attends Redhead Days, the biggest redhead festival in the world, is a redhead: Among the attendees at the fest's 14th edition this past August were also some scouts from, who set about casting the best and brightest among the crowds to model the label's fall/winter 2019 collection, which just so happened to match their hair.
that Helmut Lang turned into a miniature campaign. "When you see someone with red hair, you feel connected, and you know you have experienced the same things," one street-cast model says. Get to know them all, here.
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