The strange, improbable rise of Mark Zuckerberg 3.0
, but his efforts at contrition often fell flat, as when he testified before the Senate Judiciary Committee in 2018 sporting a Caesar haircut and suit and tie, managing to come across as simultaneously contrite and smug about the Cambridge Analytica fiasco. But he never felt the need to adjust his new persona, because Facebook kept winning on Wall Street. From 2012 to 2021, the company's monthly users climbed from 1 billion to 3.
Apple sent a user notification that would change Meta's business forever. With the release of its new software update, iOS 14.5, some 1 billion iPhone users around the world would now be prompted with the choice to stop apps like Facebook, Instagram, and WhatsApp from tracking their activity for advertising purposes. With five simple words —"Ask App Not To Track" — Apple let users opt out of the key to Facebook's massive advertising business with a single click.
"The Apple situation was so much worse than they let on," a former high-ranking Meta employee told Insider."And it compounded to all areas of the company." A flick of a switch for Apple had become an existential threat to Facebook.Facebook tried to respond with a tactic straight out of the Silicon Valley Zuck playbook: When you hit a roadblock, build through it. According to the former employee, the company scrambled to shore up the platform's online shopping business.
"It didn't work," the former employee said."It's remarkable how bad of a miss it was. Everyone could see it wasn't working." Within a year, the company had to come clean about just how badly it wasn't working. Apple's privacy pivot, the company told shareholders, was likely going to cost the company an unprecedented
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