Meet the jeweler who makes custom bling for stars like T-Pain

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Meet the jeweler who makes custom bling for stars like T-Pain
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Meet Icebox, the jeweler to hip-hop superstars, athletes and celebrities raising Atlanta's profile and breathing new life into the jewelry industry.

, the Buckhead jeweler to hip-hop superstars, athletes and celebrities raising Atlanta's profile and breathing new life into the jewelry industry.In little more than a decade, the Jooma brothers — Mo, Rafi and Zahir — have built a booming brand.

The Jooma brothers forged bonds with Cash Money Records and DJ Greg Street, who spread the word about the small shop on the lower level of a strip mall just down the street from Lenox Mall.

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