Meet The Immigrant Woman Who Launched Franzia, The World’s Largest-Volume Wine Brand:
, it is only fitting to honor some of the famous women in wine history. One of whom very few people have heard, but is responsible for helping to launch two of the world’s largest wine brands, is Teresa Franzia. Standing at a dominative 4’11 inches, Teresa immigrated from Italy in the early 1900s to meet her betrothed, Giuseppe Franzia. They settled in Ripon, California, and by 1906 Teresa had planted wine grapes in her back yard.
Toward the end of Prohibition, Giuseppe headed back to Italy to visit family, leaving Teresa to tend the vineyard and their five sons and two daughters. While he was gone, the entrepreneurial-minded Teresa took out a $10,000 loan, using the vineyard as collateral. She gave $5,000 to her sons to start Franzia Winery and loaned $5000 to her son-in-law, Ernest Gallo, who started E&J Gallo Winery.
In a recent online interview, Jeff Dubiel, chief marketing officer for The Wine Group, which owns the Franzia brand, along with Cupcake and many others, explained the significance of Teresa’s vision. “We honor Teresa as part of our winery story,” he said. “It is her entrepreneurial spirit and innovation that we try to keep alive in our company.”Indeed, the story of the Franzia brand and its phenomenal growth over the years is filled with innovation.
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