How Copenhagen became the cooler, greener fashion capital
A bitingly cold evening in Copenhagen and a crowd of 150 journalists, buyers and fashion insiders is cramming into the shop and HQ of Danish brand Saks Potts. Models, dressed in festival-ready minidresses and fringed boots, perambulate what was once the city’s royal pharmacy, as editors and photographers elbow each other for a good shot.
She’s pushed “a social and environmental responsibility”, says Petersson. “Even Paris, which has always been the leader when it comes to that, has started to look to Copenhagen and adopt some of these practices.
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