Running out of energy today? Try a Byte Bar, created by two CU grads.
with her cousin and fellow University of Colorado Boulder alumna Sabina Rizzo in 2019.
“As Gen Z and millennial females, we felt like none of the energy bars on the shelves spoke to us. We wanted to give the energy bar market a makeover,” adds Nunnelly, who started by experimenting in Rizzo's kitchen, mixing together ingredients like peanut butter, coconut, almond paste and dates to create a raw bar.Eventually, the two perfected the Byte Bars recipes, which now include four flavors: Choco Chip, Cinna Cherry and Peanut Butta, as well as a new protein bar, Lemmy Razz.
In the fall of 2020, Byte Bars hit the shelves of Whole Foods stores in Colorado. Growing a business during the pandemic has been challenging — Nunnelly and Rizzo couldn’t go to sampling events or provide in-store demos."We were learning with the rest of the world,” Rizzo says.
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