Because Animals believes the $90 billion pet food industry will embrace 'clean meat,' made from cultured cells in a lab not from livestock.
Clean meat is not without its critics. Nobody has managed to scale lab-grown meat production to levels that show promise for feeding the world quite yet., "It is not yet clear what the emissions footprints of real cultured production systems will look like." At the same time, animal tech advances promise to make the traditional meat industry healthier, and more sustainable.
A general partner with SOSV, Bill Liao, said Because Animals may cut a faster path to mass production than other clean meat companies. Many other clean meat ventures have relied on fetal bovine serum, derived from the blood of animals, to help grow and duplicate animal cells for their products. FBS is highly expensive, however, and its use rankles animal rights and climate activists.
Falconer saw the potential to use her scientific skills to reduce or remove animals from the food supply chain. But she also felt that in her own diet, there were many options to choose from both at restaurants and grocery stores. She's mostly a lentils and tofu person, she says, but is a big fan of Impossible Foods' plant-based substitutes for meat products.
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