'Ma abandoned an almost two-decade career in law enforcement and founded the tech company BlueCity.'
n the early 2000s, China’s most famous gay lifestyle, health and dating blog was being run by a police officer.
Last July, BlueCity debuted on Nasdaq with an $85 million IPO as the world’s most popular LGBTQ+ dating community. Although it has yet to turn a profit, losses have narrowed considerably since paid memberships, live streams and ads were introduced. Ma’s work has helped break down the stigma and isolation by allowing LGBTQ+ people to share advice and experiences. But it has been a long, often agonizing journey. Even now, Blued is frequently decried as pornography and a forum for sordid hook-ups. At times, it has been blocked by the authorities for content that could only be imaginatively described as risqué.
In 2013, Blued began overseas expansion. It is already the market leader in many Asian countries and has grown rapidly in markets like Mexico and Brazil. “In the future, we aim to see more growth in North America and also Europe,” says Ma.
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