'What we can do is build our own table. You don’t want me at your table? We can just go and build our own.' Meet Danielle Williams, design director at 11Honore + creative director of The11HonoréCollection.
, which launched last month. The collection of luxurious basics and timeless pieces is available in sizes 12-26 and emphasizes the beauty in fit and function, giving plus-size women luxe, wearable pieces in which to lounge, work and play. The collection ranges in price from $98-$598, which makes it below the luxury designer price point, but still an investment.
“After my very first meeting with Patrick, I had ideas. I took those ideas and created a mood board,” Williams says. From there, she worked with her team to analyze the current plus-size retail spacelooked at straight-size brands she admired. “I was really inspired by Donna Karan’s seven-easy-pieces capsule wardrobe [launched by Karan as her first solo collection in 1985].”
Launched in 2017 with just a handful of designers, 11 Honoré has grown to be the number one destination for the plus-size luxury-fashion lover, offering luxury and contemporary brands in sizes 12-26, which other retailers just do not have. By all accounts, tapping into this market has proven to be extremely profitable: Last year, the companyhowever, in spite of its great success, a competitor has yet to emerge.
Williams further expands on her thoughts about diversity in fashion: “Hiring Black and Brown creatives is the first step. It’s about the opportunity.” But there has to be more as well. “The second and most important step," she says, "is listening to the people you hire and letting them have a voice; letting them have a say.”
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