Nike executive Peter Moore designed the original Air Jordan sneakers for ascendant NBA rookie Micael Jordan in 1984; the relationship changed global consumer culture.
Peter Moore designed Air Jordan sneakers for Nike in 1984 but spent most of his career as a senior executive with Adidas.
But Moore spent most of his career with Adidas, where he worked in various executive capacities for more than a quarter of a century. Ben Affleck and Matt Damon attend Amazon Studios' world premiere of"Air" at Regency Village Theatre on March 27, 2023, in Los Angeles.as Nike co-founder Phil Knight, Matt Damon as legendary Nike dealmaker Sonny Vaccaro and Matthew Maher as Moore. Son of a sailorHis father was a career Navy officer and the family moved to California when Peter Moore was just a boy. The Air Jordan logo is seen in a shoe store in Krakow, Poland, on August 26, 2021.
Nike hired him in 1983 as its first creative director, just as Jordan was emerging as a transcendent star on the basketball court for the University of North Carolina. Jordan, most notably, hit the game-winning shot as a 19-year-old freshman in the 1982 NCAA championship game. Among other qualities, the normally quiet son of a U.S. Navy officer"wielded an array of curses that could make a sailor blush," Dunne added.Moore proved a central part of the team that put a full-court press on Jordan during his rookie season with the Chicago Bulls.Michael Jordan #23 of the Chicago Bulls attempts a dunk during the 1987 Slam Dunk Contest on Feb. 7, 1987, at Seattle Center Coliseum in Seattle, Washington. Copyright 1987 NBAE.
Jordan was convinced enough by the aggressive young company's pitch, its promise of millions — and the then unheard-of idea of a signature shoe made just for him — to ink his name with Nike. The debate over who gets credit for the Nike-Jordan deal has ignited sports-talk and sneaker-chatter controversy for decades.
The sneakers boasted an innovative feature: a pocket of compressed air in the sole to cushion the impact — and make them lighter and airier. Peter Moore, seen here in 1991, is one of the most influential figures in the history of consumer culture, providing artistic vision for both Nike, where he designed Air Jordan sneakers, and Adidas.
"Recognizing a unique marketing opportunity when it presented itself, Nike happily paid the fine. And MJ rocked them all the way to Rookie of the Year honors."Caitlin Donovan, Christie's head of Sales, Handbags and Accessories, holds the Air Jordan 1 High Shattered Backboard Origin Story, Game-Worn Signed Sneaker Nike, 1985, Size 13.5 High-Top on display during a press preview July 24, 2020, at Christie's New York.
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