The Taycan is a billion-dollar bet on an electric-drive future, the first in what Porsche hopes will be a long line of battery-powered high-performance cars and sport utility vehicles. It is perhaps the most potent challenger yet to Tesla.
Porsche chose Niagara Falls to introduce its new Taycan all-electric sports car Wednesday. The thundering waterflow can turn out 2.5 million kilowatts of hydropower — a powerful source of sustainable energy and a potent symbol for a product that aspires to be nearly pollution-free.
First, though, the car must pass muster with Porsche’s high-end customers and their sky-high expectations. With the Taycan, the company seeks a reputation for quality and performance on par with internal-combustion classics such as its At that price, the Taycan has few, if any, direct competitors. Porsche is hoping to sell most of its Taycans to buyers who’ve never bought an electric vehicle before.
Porsche executives believe that performance-oriented drivers interested in going electric will gravitate to the Taycan because of the famed track-worthythe company has been perfecting since Ferdinand Porsche began building race cars in the 1920s. Stefan Weckbach, the company’s vice president for electric-drive cars, is so confident that the Taycan holds a unique position in the marketplace that he calls it “the world’s first fully electric sports car.”“I really think Mr.
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