A look into the creative mind of Michael Nicoll, the person behind many of Snapchat's artist-based filters.
, custom-made Snapchat lenses -- effects that layer objects and accessories over photo and video posts -- have opened up a new front in music marketing. The wizard behind many of these filters? Los Angeles-based designerThe Boston native started digital agency Blnk in late 2017 after seven years as ESPN’s lead designer, which is when he discovered his passion for integrating music with 3D elements.
“The social space is so oversaturated, doing anything different and innovative puts [artists] at an advantage,” says Nancy Liu, digital marketing manager at Capitol Records, who has worked with Nicoll on lenses for
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