RAYGUN, the privately held novelty company that’s made a growing business of plastering emerging memes on T-shirts and selling them before the memes get old, was created in 2004. But it really captured national attention in February 2020.
on a Midwest dinner table, but RAYGUN sure does. “The geography component is absolutely critical,” Draper said.RAYGUN’s $7.6 million in 2022 sales was a record, with 2023 projections looking brighter, according to Draper. Now RAYGUN is looking to juice growth bywith the clown prince of meme brands, The Onion. It’s fitting that RAYGUN, which revels in its agricultural roots, would link up with a company named after a vegetable.
Zac Voss, a long-time Draper friend, grew up the child of two Des Moines Register newspaper reporters and said he made the decision to invest in RAYGUN after noticing the brand was converting news into a groundbreaking form of profit.
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