'You have all these bands doing something that before, a bunch of dudes were doing. And they're doing it better.'
Alyse Velturo is a 30-year-old lesbian who runs her own record label, when she's not putting out devastatingly raw indie rock under the name Pronoun. She's not nonbinary but chose the name for her project when her label told her she couldn't call herself"monachopsis," a term for"the subtle but persistent feeling of being out of place."
You were in the industry before starting Pronoun, and still run a label. What was it like going in with that background, and how do you balance music and industry stuff now? "You have all these bands doing something that before, a bunch of dudes were doing. And they're doing it better." I don't know how to answer that, because I wouldn't even say that I'm a part of it. But that's so cool to be seen that way.
I joke with them about that. I'm always bringing it up and they're like,"Can you stop?" They're like,"Oh my God, it doesn't matter to us." I think they more say it in the way like,"Why do you have to bring up your age all the time?" Not like,"Don't bring it up." Because I am blatantly all the time like,"I'm thirty." Whenever a label reaches out and they're like,"Oh we're interested in signing you.
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