After closing a $2.5 million seed round, Nourie is embarking on a mission to disrupt the hair extension industry with a healthier alternative to those products on the market.
After closing a $2.5 million seed round in September led by Impact America Fund, Better Ventures and SOSV’s IndieBio, Nourie is launching with a jet black, 36-inch braiding hair bundle that comes in a silky-smooth texture and retails for $35, with plans for additional color variations in the works.
“We come across a lot of women who say, ‘I would love to get my hair braided, but I had a bad experience,” she continued, adding that, alternatively, “a lot of braiders feel helpless or powerless when it comes to how to provide a level of service and care when it comes to braiding hair that doesn’t harm their client, because of the materials that are being used.”
“We’re going to expand beyond braiding hair and enter other kinds of hair pieces: it could be weaves, it could be wigs, tape-in extensions, sew-ins — you name it,” Ojeaga said.