“Our biggest strength is being free and natural,' Haerin of NewJeans_ADOR said of the rookie girl group, 'so I hope NewJeans will become a group that is unpredictable with so much creativity.” Go inside their full interview from W's Pop Issue:
With BTS going on hiatus so that the group’s seven members can begin service in the South Korean military, and Blackpink serving Destiny’s Child déjà vu as Jisoo’s solo career continues to take off, the rookie girl group NewJeans is suddenly poised to seize the K-pop throne.
“I’m still amazed to realize how many people listen to our music,” said Minji, one of the group’s oldest members. Their pared-back wardrobe—they can often be seen in loose pigtails and underground Korean labels like Kanghyuk and Kusikohc—has also turned the group into fashion darlings, with each member inking separate ambassador deals with brands such as Gucci, Louis Vuitton, Burberry, and Chanel, to name but a few.
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