Discover the French luxury brand fragrance lovers are flocking to.
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Ask anybody what they love best about their fragrance, and chances are they’ll mention a common perk: “I always get compliments when I wear it.” I’m of the opinion that there is no purer compliment than “you smell amazing.” It’s the kind of comment that speaks to the pleasure of your mere presence, and it not only affirms your excellent taste, but also draws those who appreciate your vibe nearer—a win-win.
While Guichard has an impressive resume creating some of the most recognizable eau de parfums with big designer houses like Burberry, Issey Miyake, Gucci, and Narciso Rodriguez , he set out to launch his own perfume collection for reasons most die-hard creatives will understand: when you love what you do, you keep wanting to do it in different and more unique ways. “I’m a master perfumer,” Guichard told me over Zoom, when I asked what his “official” title was.
The name Matiere Premiere translates to ‘raw material,’ which is the uniting theme in the line. Its original blueprint involved creating streamlined scent formulas highlighting certain unique facets of a hero ingredient. Reading the roll call of names in the 10-scent collection—Radical Rose, Bois D’Ebene, Neroli Oranger—you get a clear sense of what each fragrance is about.
It was also important for the scents to possess a long-wearing but not overpowering diffusion—a modern take on French perfumery, which historically involved dousing oneself inas fragrant as possible to compete with the stench of plague —an approach that persisted, despite way less plagues in the 20th century. Convincing non-fragrance-wearing friends to wear Matiere Premiere’s first prototypes on skin was step one.
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