Meet makeup artist Scott Barnes, the CEO who turned Jennifer Lopez into J-Lo:
at it,” he exclaims. “But I’m incapable backing down from a challenge, so I became determined to become the best makeup artist I could possibly be.”
“I have to be honest—it wasn’t until probably the last four years that I really began to take ownership of, quite frankly, the ways I revolutionized the industry, be it mink lashes, under painting, contouring, or gorgeous glowy bodies.” After years of hard work, Scott Barnes Cosmetics was ready to launch a full 130-SKU line by April 2004...only not how anyone expected.
“It’s funny though. In 2004, I thought that was the future. And look at where we are now. The future is changing again, and so is my vision.” By 2019, Barnes was ready for a low-key relaunch, releasing a small collection of professional makeup brushes in April, followed by five new colour palettes in November—four of which sold out almost immediately.
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