After taking away an award for a "pleasure tech" product Lora DiCarlo's Osé, CES organizers reversed course and invited sex tech companies to exhibit.
LAS VEGAS – Sex toys are back on the CES show floor. And Lora Haddock DiCarlo deserves a lot of the credit.
That’s the category under which the Consumer Technology Association , which organizes the event, is letting such companies exhibit at the 2020 industry shindig. But it took some convincing. The ban actually raised DiCarlo’s profile and, while not necessarily the route she would have chosen, has been good for business. She pre-sold more than 10,000 Osé units in December , and has tripled the size of the company. At CES 2020, DiCarlo's company will unveil two new bio-mimetic pleasure devices under the names Baci and Onda.
Aside from that, many companies at CES have employed attractive scantily clad"booth babes," the term coined for women whose job it is to lure foot traffic to a mostly male audience. The CTA has said it maintains the right to remove people wearing what it considers inappropriate attire.
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