Billboard spoke with Jordan Ward about his new debut album Forward, St. Louis and adjusting to the pace of the music industry.
We went to the same high school. He was a senior when I was a junior. We probably spoke like on some random s–t, never on no music s–t. Nah. I feel like it’s gonna happen organically, you feel me? I definitely feel like for the city, that’d be hard.“FAMJAM4000″ [was] because that song sounds like an electric slide, and I want people to just load up when they hear that. It’s shiny like a Godd–n Cadillac. “FORFOURFORE,” because it’sWard, and then 4 Ward and then foreword.
And then “PRICETAG/BEVERLYWOOD,” that was Lido’s song that he put me on, but it’s just about… “Since I was taken for granted/ the price of my attention has gone up.” The other half is called “BEVERLYWOOD,” because that’s about this time I had to stay in this hotel in Beverlywood because my crib had no power. I owned a condo, and the power got f–ked up for a year and we had to move out.
“DANCE MACHINE,” I like that title because in the song, I’m talking about dancing with a girl at a club on Molly — and then you realize no matter what moment y’all have, she’s not really that into you, you both just are in a moment. Also, in the song I say, “we do the same dance every other week,” like choreography. Being in your 20s, or just in life, sometimes it can feel detached and mechanical.
What’s the most surprising thing you learned about the music industry now that you’re fully in it, doing press tours and so on? Just how fast this s–t can go. Time and space, all that is the same s–t. We really four projects into this s–t. I’m seven years into this and I swear I literally feel like I’m still moving off the conversations in the back of my head from 2016. [But] no, I’m grown, that time is gone.Meditating and just communication. I really wanna try to avoid suppressing anything.
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