Meet Hanifa's Anifa Mvuemba, Whose 3D Virtual Runway Show Broke The Internet

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Meet Hanifa's Anifa Mvuemba, Whose 3D Virtual Runway Show Broke The Internet
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Her brand first launched via Instagram and has grown since 2012.

. Since then, her celebrity clientele has expanded to include Lizzo, Cardi B, and Kylie Jenner. In 2019, her business made one million dollars in revenue. That summer is when she launched Pink Label Congo, whose virtual runway presentation is also considered a huge success — pieces from the show's collection sold out within a week. "It did exceedingly well," says Mvuemba. "Beyond what we even thought or were even prepared for, so we're really grateful for that.

And Mvuemba isn't slowing down anytime soon. She recently released a new swimwear collection and is currently working on expanding into shapewear. "I wanted to create shapewear for a Black woman specifically because I'm always wearing shapewear. I can't wear a dress or skirt without it," says Mvuemba. "But I found it hard to find one that actually matched my complexion. I want to create shapewear for women like myself; women who look like me.

So far, 2020 is showing just how much and how far Mvuemba and her brand have progressed, from party dresses to wedding gowns. "It's an evolution of me going from a young woman to anow," she says. "The brand has really grown, the quality has grown, the overall message and visuals. The best way I could describe it is it really started from being a baby to now a woman. There's been levels each year; something new each year.

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