Erik Brodt and Amanda Bruegl's line, Ginew, is here to prove that denim can be a traditional element of indigenous design.
Denim may not seem like a traditional element of indigenous design, but Erik Brodt and Amanda Bruegl’s line, Ginew, is here to prove that it can be. The two founders—who are a husband-wife duo based in Portland, Oregon—launched their unisex denim line in 2011. Their collection of jeans, jackets, vests, and more are all made in the United States; they call the vibe of their clothes “Native Americana,” fusing a workwear-inspired vibe with traditional motifs from their respective tribes .
, who incorporated shapes of Ojibwa and Oneida dwellings, as well as colors found in the wampum belt teachings, among other references.This kind of indigenous flourish—discreetly added onto the interiors of pieces, or cited as a design backstory—is precisely the kind of spirit Ginew hopes to continue infusing into its collections.
is a nod to Harley-Davidson, which hired her grandfather at that particular time, giving him the ability to support his family on the reservation.In addition to these unique stories and values that are embedded into the clothing, Ginew also makes use of textiles that are popularly used by their tribes, one of which is deerskin leathers, used on jean patches or as trimming on jackets.
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