With cuddly creatures and self-care tools, Finch's developers drew from their struggles with depression and anxiety in the past to create an app to help improve their own mindsets, while normalizing mental health care more broadly.
It’s a new year, which means grand plans of transformation and rebirth are just starting to hatch. Personally, I want to drink more water and stop procrastinating so much in 2023, but to each their own. While some folks might be ready to head to the gym or start running immediately in 2023, others need a bit of encouragement and coaching to meet their goals.
Yuan said the duo landed on the idea of a “self-care pet” which grew into Finch. The company had a soft launch in the Spring of 2021 with a small batch of testers and held a friends and family round of fundraising at the end of the same year. According to Budi, users who tend to thrive using Finch have remarked how it has helped them create a routine of wellness checks. When you start up the app, users are asked to reflect on how they feel and then it’s onto your pet’s home.
“Finch helps me to get out of bed and actually accomplish the things my depression doesn’t allow,” one user wrote. “I have a bird named towelie so getting little reminders from my Finch named towelie makes me feel like he’s encouraging me.”
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