Meet Ceremonia, a New Clean Hair Care Brand Rooted In Latinx Traditions and Rituals

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Meet Ceremonia, a New Clean Hair Care Brand Rooted In Latinx Traditions and Rituals
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'What's interesting with the beauty industry is that while it's extremely crowded, it’s also very homogeneous.'

"What's interesting with the beauty industry is that while it's extremely crowded, it’s also very homogeneous."After spending years growing some of today's most notable brands — from Uber to Away — and bringing a handful of Scandinavia's burgeoning fashion labels stateside, Babba C. Rivera is starting something of her own — in the beauty space.

Aceite de Moska, the brand's debut scalp oil, was inspired by a Dominican Republic-derived treatment oil that works to deliver a whole host of benefits to the scalp, from repair and conditioning to growth and shine, without any added frizz while styling. The formula was perfected with a blend of other oils — from Brazilian Pataua oil to reduce flakiness, conditioning and soothing aloe vera, and strengthening castor oil — that work together to bring the hair to its optimal strength.

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