People are paying $12 to go on VR tours of turtle nesting in Costa Rica or India's Holi festival from their couches. Meet a tour guide who's cashing in on this travel niche.
Ligia Morera, 32, lives in San Ramón de Alajuela in the Central Valley of Costa Rica with her husband, Rodrigo Santamaria, 35. She studied tourism at university before working in hotels and travel agencies. Six years ago, she and her husband foundedWhen COVID-19 put international travel on pause — and thus dried up their main source of income — they cast around for other employment, including browsing the freelance marketplace Upwork.
"We prerecorded the turtle nesting together. The biggest one is in October, so we did that in 2021," Morera told Insider."I play the video, with all the natural sounds as we walk along the beach, and I started telling them about how the turtles lay their eggs." Her guests pay $12 each for a 30-minute tour through this immersive video.
Though Dokodemo's platform is available worldwide, Japan has been Morera's main source of clientele so far, she said, thanks mostly to the company's location. Morera is fluent in English and Spanish but doesn't speak a word of Japanese — and that's where Dokodemo can help. Any aspiring metaverse travelers who don't own a headset can register and receive a Meta Quest free for a week before choosing whether to buy one from Black's firm. On average, he said, one in five customers opts for this, with Japanese users paying 37,000 yen, or about $271, to rent the hardware. Half the company's active monthly users reside in the country, while most of the rest are elsewhere in Asia."We're among the biggest sellers of Meta Quest in Japan," he said.
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