Already tracking poorly in the Middle Kingdom, Disney’s “Mulan” is now the subject of a media blackout in mainland China, where it is set for a theatrical release on Friday. The move appears relate…
, where it is set for a theatrical release on Friday. The move appears related to foreign reactions to the film having shot partially in Xinjiang.that mainland media outlets had received a notice asking them not to cover the film. Two of whom said it was sent by the Cyberspace Administration of China, while a fourth source at a major Chinese newspaper told Reuters that he received a text message with a similar order from a senior colleague.
“Mulan” had been scheduled for a worldwide release in March this year. But that plan, and other attempts to find a planet-wide outing were all scuppered by the coronavirus pandemic and rolling cinema closures. In recent weeks Disney took the decision to favor its newly-launched direct-to-consumer streaming service Disney Plus and give the film a premium VOD launch in territories where it is operational.
, giving it little chance to build a strong marketing campaign. That date put it squarely in competition with “Tenet” and China’s best performing film of the year “The Eight Hundred.” Xinjiang is the large state in West China where the government is alleged to have incarcerated a million Muslims mainly of Uighur origin, and to have operated other assimilation programs. The Chinese authorities have frequently insisted that what Western governments have identified as prison camps are in fact vocational training facilities.
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