Meatless Farm breaks into booming US market with Whole Foods deal

A plant-based burger company from the United Kingdom wants a slice of the hot market for meat alternatives in the United States

Meatless Farm, which is based in Leeds, has signed an exclusive distribution deal with Whole Foods to sell its products at US stores for six months starting this summer, the British company said Monday.The startup already sells its fake ground meat, burgers and sausages in grocery stores across Britain. Meatless Farm is also in Canada, the United Arab Emirates, Hong Kong and Sweden. The United States is a natural next step, CEO Robert Woodall told CNN Business.

Companies like Beyond, Impossible and Meatless Farm are making a play for customers who want to eat healthier and reduce their impact on the planet. The latest wave of products are designed to appeal to meat eaters.Britain's Meatless Farm brand is coming to Whole Foods as it makes its US debut.Meatless Farm sees itself as filling a slightly different niche since it's focused on grocery stores, instead of restaurants, according to Woodall.

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