Beef-crazy Brazil, with its all-you-can-eat steak houses, world-leading meatpack...
SAO PAULO - Beef-crazy Brazil, with its all-you-can-eat steak houses, world-leading meatpackers and more cattle than people, is not the first place you might look for plant-based alternatives to meat.
Spurred on by competition from fast-growing pioneers such as Beyond Meat Inc and venture capital-backed Impossible Foods, the Brazilians are joining a crowded field of innovators, with several new products for sale or under development. Brazil’s cattle population has grown to around 215 million, while the country has about 210 million residents, according to official statistics agency IBGE.
Consumers ranging from the strictest meat avoiders to the growing ranks of “flextarians,” who are looking to reduce but not eliminate meat from their diets, are finding a flood of new options in the supermarket, from vegetable sausages and hotdogs to pea-based “chicken breast filets”. Seara and other newcomers are taking on some established local vegetarian producers, including Superbom, a food processor linked to the country’s Adventist Church, which itself reports a surge of new demand.
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