Nate is an East Bay community papers editor for the Bay Area News Group and East Bay Times. He edits the Hills weekly Alameda Journal, Berkeley Voice, El Cerrito Journal, Montclarion and Piedmonter newspapers; Central Costa County's weekly Concord Transcript and Walnut Creek Journal papers; and East Contra Costa's weekly East County News.
Long before Datsun came to America, an automotive brand in Japan was called DAT, an acronym for the initials of the company partners. DAT cars were full-size, and when the company decided to make a small car, the name chosen was Datsun, but they didn’t want to call it “Datson” because in Japanese, “son” means “loss.”Me & My Car: ’58 Triumph in Pleasant Hill will soon be well restored
Marketing professionals believed that the successful name would be more acceptable to use than Nissan, which had been associated with large, rugged trucks. They were also concerned about damage to the Nissan brand if the U.S. venture failed. This issue’s featured vehicle is a 1971 Datsun 240Z owned by Victor Talatala, of Pleasant Hill, who says he bought the car in March 2000 for $800.
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