McLaren's new Chrome livery may be more marketing stunt than nostalgic nod car auto cars
After a somewhat lackluster start to the season, McLaren finally has an updated car that is looking a lot more competitive on the 2023 grid. And, fresh from a 4th place finish in last weekend’s Austrian Grand Prix, fans have a reason to be hopeful with Silverstone just around the corner.
If expectations weren’t high enough with the team’s home race just around the corner, McLaren has unveiled a special livery for the British Grand Prix. The new paint scheme embraces chrome in what is both a throwback to designs of old and a huge win for the marketing department, with sponsorsMcLaren F1 Debuts Triple Crown Livery To Remind Us Of Their Winning Ways
The livery is a nod to the chrome livery the team ran from 2006 to 2014 and was on the car when the Woking-based outfit last won a world title — Lewis Hamilton’s 2008 driver’s championship. Coincidentally, 2008 was also the year that Google launched the Chrome web browser. Of course, fans may still be a little disappointed that the one-off design lacks the red that was courtesy of then-title-sponsors Vodafone. Instead the design retains thethat has become a signature of the team in its modern era. The chrome elements are limited to the engine cover, a dash of sidepod, and the front wing.
But it’s not just the car that gets the special color treatment. Drivers Lando Norris and Oscar Piastri will be outfitted in matching racing suits, while Norris will don a unique helmet and boot design that ties in with the theme.“It’s no secret that racing fans love McLaren’s classic chrome livery,” said Zak Brown, CEO of McLaren Racing.
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