Formula 1 team McLaren is leveraging the power of artificial intelligence (AI) to gain a competitive edge on the track. From simulations to data analysis, AI is transforming how McLaren designs, operates, and commercializes its racing endeavors.
At the McLaren Technology Center (MTC) in Woking, England, the Formula One racing giant explained how it's using AI to improve its chances on the track. Dan Keyworth, McLaren's director of business technology, said generative AI tools are offering new capabilities for F1 teams, including the ability to run in-depth simulations of certain possibilities that might take place during races.
Various F1 teams have been exploiting modern advances in technology for years — from cloud computing to AI and machine learning.At the McLaren Technology Center (MTC), located in Woking, England, the company explained how it's using AI to improve its chances on the Formula One track.'We're an organization that's used traditional machine learning tech products for a long time,' Dan Keyworth, McLaren's director of business technology, said in a press briefing at the MTC in October. Using machine learning, McLaren is able to base its decision-making on probability, which in turn helps it train its AI models, according to Keyworth. The racing firm showed off numerous examples of technological innovation at the MTC. They range from real-time data monitoring inside its secretive mission control room, to the use of'digital twins' (3D digital versions of physical objects) of real cars that allow teams to model the conditions that actual vehicles will need to perform in. Keyworth said there are three main areas where McLaren is applying AI in a big way: improving car performance, day-to-day operations, and commercialization.A replica of Lando Norris's Formula 1 McLaren, featuring sponsors like McLaren, Pirelli, CNBC, Jack Daniels, and Google Chrome, is being displayed at the Mobile World Congress 2024 in Barcelona, Spain, on April 2, 2024. He added that generative AI tools are offering new capabilities for F1 teams, including the ability to run in-depth simulations of certain possibilities that might take place during race
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