McLaren Racing, the Formula One powerhouse, is using artificial intelligence (AI) to gain a competitive edge on the racetrack. The team highlighted its use of AI in areas like car performance enhancement, operational efficiency, and commercialization. AI-powered simulations allow McLaren to analyze various race scenarios, while machine learning algorithms assist in data-driven decision-making.
At the McLaren Technology Center in Woking, England, the Formula One racing giant explained how it's using AI to improve its chances on the track.
At the McLaren Technology Center , located in Woking, England, the company explained how it's using AI to improve its chances on the Formula One track."We're an organization that's used traditional machine learning tech products for a long time," Dan Keyworth, McLaren's director of business technology, said in a press briefing at the MTC in October.
Keyworth said there are three main areas where McLaren is applying AI in a big way: improving car performance, day-to-day operations, and commercialization.A replica of Lando Norris's Formula 1 McLaren, featuring sponsors like McLaren, Pirelli, CNBC, Jack Daniels, and Google Chrome, is being displayed at the Mobile World Congress 2024 in Barcelona, Spain, on April 2, 2024.
Clare Lansley, Aston Martin Aramco's chief information officer, says machine learning algorithms can blend data on tires, the weather and track conditions, and use predictive analytics to optimize decisions."By adopting this tech, we are going to be able to free up multiple engineers so they can focus more acutely on car performance," she noted.
These are miniature server rooms that get flown around to different races around the world to keep the digital components of the operation online consistently.
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