Kate Rogers covers restaurants and small business for CNBC.
McDonald’s is working to introduce a value meal in U.S. stores to help offset an increasingly challenging environment for consumers, two people familiar with the matter told CNBC. The people said the $5 meal could include four items: a McChicken or McDouble, four-piece chicken nuggets, fries and a drink. The value meal was first reported by Bloomberg News.
“Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending, which is putting pressure on the industry,” CEO Chris Kempczinski said on the company’s earnings call on April 30. He added that McDonald’s has to be “laser-focused” on affordability to attract diners. On the call, Kempczinski said the company is working on a national value deal in the U.S.
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