McDonald’s to Launch 'McValue' Platform in January with New Deals

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McDonald’s to Launch 'McValue' Platform in January with New Deals
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McDonald’s will introduce a new 'McValue' platform in January, offering customers a range of deals and value options. The platform will feature a 'Buy One, Add One for $1' promotion across breakfast, lunch, and dinner, as well as the continuation of the popular $5 meal deal.

McDonald’s will increase its value offerings in January by rolling out a new 'McValue' platform. As part of the upcoming 'McValue' menu, the fast-food company said it will bring a 'Buy One, Add One for $1' deal to its U.S. restaurants for breakfast, lunch and dinner. For the breakfast version of the deal, four menu items – the Sausage McMuffin, Sausage Biscuit, Sausage Burrito and Hashbrown – will be eligible.

Meanwhile, McDonald’s will offer the six-piece Chicken McNuggets, Double Cheeseburger, McChicken and small fries as options for 'Buy One, Add One for $1' at lunch and dinner. McDonald’s plans to fold its $5 meal deal into the 'McValue' menu, too. That offer, which first debuted in late June, will now remain available through the summer, according to the company. The chain’s $5 meal deal was originally slated to be a month-long limited-time offer but it received a couple extensions since its launch. Customers buying the deal can pick one of two sandwich options – a McDouble or a McChicken – plus small fries, four-piece McNuggets and a small soda. With the planned 'McValue' menu, fast-food eaters will also see local promotions and McDonald’s app-exclusive deals, McDonald’s said. 'When it comes to value, we know there’s no one-size-fits-all,' McDonald’s USA President Joe Erlinger said in a statement. 'We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms.' The new platform will arrive at McDonald’s restaurants across the U.S. on Jan. 7.

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