Americans nationwide cut back on their restaurant visits during 2024, leading to an intense competition of deals and offers for that smaller pool of customers. NBC’s Christine Romans joins TODAY to break down “value wars” and what 2025 could look like for restaurants across the country.
2025 is shaping up to be the year of the chicken at McDonald’s. During its Q4 earnings call on Feb. 10, McDonald’s revealed more about a couple of upcoming poultry-based products: the return of the Snack Wrap and a “new” chicken strip. “We’re excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026,” Chris Kempczinski, McDonald’s president, chairman and CEO, said on the call.
a TikTok user wrote while dancing in their car. Prior to McDonald’s announcement, competitors tried their hand at achieving Snack Wrap-esque virality with the public, all with varying results. In March 2023, Wendy’s introduced a Grilled Chicken Ranch Wrap; in July 2023, Taco Bell brought back the Crispy Chicken Taco for a limited time ; and in August 2023, Burger King launched BK Royal Crispy Wraps for a limited time.
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