McDonald’s is acquiring a tech company in its largest deal in 20 years to personalize its drive-thru experience.
McDonald's announced plans to acquire a tech company — its largest deal in 20 years — as it continues to push its U.S. locations into the digital age.
The deal is valued at more than $300 million, making it the largest McDonald's deal in two decades, people familiar with the matter said. The company said that it already tested the drive thru technology in several of its U.S. restaurants last year. It plans to roll it out to other U.S. locations this year, with international expansion on the horizon.
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