The Shamrock Shake, a seasonal staple for more than 50 years, comes to U.S. restaurants before St. Patrick's Day. The milkshake returns Feb. 10.
The chain has been reviving its McDonaldland characters after the success of its Grimace Birthday Meal.McDonald's is leaning on customers' nostalgia for its McDonaldland characters to spur sales of its Shamrock Shake.The company said Tuesday that Grimace will reunite with his Irish uncle, Uncle O'Grimacey, unretiring the mascot after decades out of the spotlight.
But Grimace remains the star. His birthday meal, complete with a purple milkshake, helped McDonald's quarterly U.S. same-store sales climb more than 10% in the spring of 2023.And Grimace has held onto the public's adoration. Last year, he became a good luck charm for the New York Mets during the professional baseball team's most recent season.
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