McDonald’s is fighting back against media reports it says have exaggerated its price increases. In a post on the company’s website Wednesday, McDonald’s U.S. president said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s says the average Big Mac costs $5.29, or 20.5% more than it did five years ago.
FILE - The McDonald’s restaurant logo and golden arch is lit up, April 20, 2006, in Chicago. McDonald’s plans to introduce a $5 meal deal in the U.S. in June 2024 to counter slowing sales and customers’ frustration with high prices. In a post on the company’s website Wednesday, McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.
Erlinger acknowledged that he and many franchisees were frustrated by a post on X last summer about a Big Mac meal in Connecticut that cost $18, calling the price “an exception.” He noted that franchisees own and operate 95% of U.S. McDonald’s locations and set their own pricing but “work hard to minimize the impact of price increases.”
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