McDonald's did confirm that plant-based food options fared much better in European markets, however, per the outlet.
a McDonald's corporate executive reiterated that a previous test of plant-based meat failed in two markets, adding that McDonald's customers don't visit the chain for salads. McDonald's USA President Joe Erlinger spoke at theGlobal Food Forum in Chicago, confirming that the test of its McPlant burger in both San Francisco and Dallas "was not successful in either market," per the outlet.
According to Bloomberg, Erlinger said American customers weren't looking for "McPlant or other plant-based proteins from McDonald's." Per the outlet, Erlinger said that "if people really want salads from McDonald’s, we will gladly relaunch salads. But what our experience has proven is that’s not what the consumer’s looking for.”
Per Bloomberg, McDonald's has instead decided to invest in chicken offerings, which have become increasingly popular in recent years. Erlinger said McDonald's currently sells more chicken-based menu items than beef, according to the outlet. "Some of it’s driven by affordability. Chicken is less expensive to produce, and so for a consumer that’s looking for more affordable food, chicken is a great option right now,” Erlinger said, according to Bloomberg.
Erlinger did confirm that plant-based food options fared much better in European markets, however, per the outlet.
Mcplant Erlinger Plant-Based Bloomberg Test Chicken Market
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