The meatless burger dubbed the McPlant 'was not successful' in the Bay Area, McDonald's USA President Joe Erlinger revealed during the Wall Street Journal's Global Food Forum.
McDonald's had high hopes for its signature plant-based burger when it rolled out in California and Texas two years ago, but it turns out customers just weren't lovin' it. Joe Erlinger, the president of McDonald's USA, said during this week's Wall Street Journal Global Food Forum that the meatless burger had fizzled rather than sizzled. The McPlant, he put it bluntly, 'was not successful' in the San Francisco Bay Area or Dallas.
At the time, the fast-food giant tempted customers by suggesting they take a road trip to try the McPlant — available only 'for a limited time, while supplies last,' the company wrote in a news release. But an analysis done in March 2022 by the research firm BTIG indicated demand had withered, with consumers underwhelmed by the culinary creation. Participating restaurants in the Bay Area and Dallas-Fort Worth were selling 20 McPlants per day, less than the 40 to 60 they had expected.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
30-Year-Old San Francisco McDonald’s Closes Due to $20 Minimum WageSource of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Read more »
The reasons the McDonald's at San Francisco Stonestown mall closedThere are two main reasons why the McDonald's at Stonestown mall closed.
Read more »
San Ho Won brings Korean flavors, culture to San FranciscoSan Ho Won is the brainchild and passion project for chefs Hwang and Corey Lee.
Read more »
Audra McDonald brings her menu of joy to San DiegoA ‘space of lift and joy’: The Broadway legend and screen star will visit San Diego this weekend to perform some Broadway favorites with the San Diego Symphony — between filming “The Gilded Age' and prepping for the “Gypsy' revival.
Read more »
San Fran McDonald's closes after 30 years, cites high property tax, minimum wage increaseA McDonald's location has closed its doors after more than 30 years in business.
Read more »
San Francisco warns Dolores Park hill bomb skaters: Stay away—or face arrestEvent is in two weeks' time, but following 2023 debacle, police and city officials seem to have done little to prepare this time around.
Read more »