Don’t say we didn’t warn you!
McDonald’s U.K. released its nostalgia-heavy 2021 Christmas ad and it’s certain to tug on everyone’s heartstrings.— is fittingly set to Mabel’s piano-ballad cover of Cyndi Lauper’s “Time After Time” as it follows a shy girl, Matilda, through the years of her adolescence during the holiday season. By her side is her imaginary friend, Iggy, who she draws as a child and immediately comes to life.
The ad then finds Matilda in her prime teenage years, awaiting the arrival of two of her friends to hang out. Before they get to her room, she takes down her Christmas decorations, including the photo of Iggy she drew when she was a child. Instead of keeping him in the open, she hands the photo to her invisible friend and leads him back into her closet.
“Christmas is such as joyous time for children and adults alike — with this year set to be better than ever as families reunite all over the country after a difficult few years,” Michelle Graham-Clare, Senior Vice President, Chief Marketing Officer of McDonald’s U.K. said in a“We want to make sure that McDonald’s is on hand to help the British public get Reindeer Ready on the lead up to the big day.
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